On 23 August, PLoS Biology published an important paper from the Census of Marine Life, “How Many Species Are There on Earth and in the Ocean?†by Camilo Mora, Derek P. Tittensor, Sina Adl, Alastair G. B. Simpson, and Boris Worm. As of 12 September, the paper has been viewed more than 27,000 times, an astonishing number for a scientific paper on biodiversity. The paper attracted more than 1000 news stories around the world in more than 20 languages and 50 countries. Congratulations to Camilo and Company for having made a landmark contribution. For an example of the news coverage, see 8.7 million species exist on Earth, study estimates by Juliet Eilperin in the Washington Post.