Barcoding of Life Conference at London Natural History Museum February 7-9, 2005 was a major scientific and organizational event. Important new discovery of an effective barcode for higher plants announced, and three major barcoding initiatives launched: 1) World Fishes, 2) All Plants of Costa Rica, and 3) World Birds, the latter led by Mark Stoeckle together with researchers at Guelph and Smithsonian Institution. Excellent worldwide press coverage (link to attached pdf of barcode coverage). Our new barcoding brochure was well received at conference and downloaded heavily from our revamped website, https://phe.rockefeller.edu/BarcodeConference/