Rat Race Dynamics and Crazy Companies: The Diffusion of
Technologies and Social Behavior
Program for the Human Environment
The Rockefeller University
1230 York Avenue
New York, NY 10021-6399
USA
Phone 212-327-7917
Fax 212-327-7519
ausubel@rockefeller.edu
Citation: Technological Forecasting and Social
Change 39, 11-22 (1991).
PDF Full Text: ratrace.pdf
Abstract:
How and why do technlogies spread when and where they do? What are the
implications and consequences for the structure, wealth, and management of
human organizations? These expanseive quetions were the subject of the
presentations and discussions of the International Conference on Diffusion
of Technologies and Social Behavior, summarized in this paper. The paper
is organized under the following headings: empirical regularities;
theoretical issues; predictability; time and space; innovation and niche
definition; selection dynamics; role of marketing; social aspects;
globalization; and applications. While the paper treats some questions
for policy in both the public and private sectors, it emphasizes research
needs and opportunities in the diffusion field.
URL: http://phe.rockefeller.edu/ratrace/
Posted 11.21.02
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